Search Engine Marketing Info 10/16/2012

Posted by Matt GreenThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Why Should We Care About Local Link Building?

David Mihm’s Local Search Ranking factors, 2012

Earlier this year David Mihm released the 2012 edition of his annual local search ranking factors…

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Consumers are hit with thousands of marketing messages each day, both online and off, and it’s exceptionally hard for any one brand to break through that clutter. I might drive by a billboard advertising a nearby jewelry store every day on my way to work for 6 months, but if I’m not looking to buy […

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Back in August, Google announced a limited field trial for giving Gmail account holders (important to note this is only for Gmail accounts and not Google Apps mail which is ridiculous but that’s for another day) the ability to search from within your Gmail account. Now that trial has been expanded to more people and more areas of your Google life like Drive, Calendar, Contacts – you name it…

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Google and EU Prepare for Next Battle


It looks as if the ongoing battle between the European Union (EU) and Google is about to jump back into the center ring of the three ring circus that is the show that these two put on from time to time around privacy.
The Guardian reports
Google will be told on Tuesday to unravel the controversial changes introduced in March to its European privacy policy, legal sources have told the Guardian…

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Posted by RuthBurr
We’ve been experiencing an interesting pattern in our branded organic traffic over the last few months. I know SEOmoz can’t be the only ones experiencing this trend, so I want to call out what I’ve been seeing in the SEOmoz data.We’ve been seeing gentle but steady organic growth in 2012, along with a small seasonal dip in early summer:

However, when we look at just our branded organic traffic, we’re seeing a different story altogether:

Branded organic visits are taken from an Advanced Segment I’ve set up in Google Analytics…

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Search Engine Marketing Info 10/02/2012

Some articles from around the web on search marketing.