Local Search Updates 10/19/2012

Reinventing the Lightbulb: A Conversation with ByteLight
I’ve spent some time over the past month talking with Cambridge MA based?ByteLight in advance of its launch and?$1.25 million funding?announcement this week.? The company has a novel advancement in the indoor positioning space we’ve been covering.
As quick background, indoor positioning represents the next frontier in mapping…

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How important is it to be “on top”?

– localsearchsource.com

How important is it to be “on top”?In both Paid and Organic sections of the Search Engines – it’s all about top position.
The latest research from Compete.com offers some revised data behind the importance of your placement within the Search Engines results pages (“SERPs”). Although the impact of local listings isn’t specifically addressed, I assume they’ve included that into their definition of “Organic”…

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Bringing Location Targeting to Life: A Conversation with Placed
Last week, I had a long-overdue conversation with Placed CEO David Shim, in advance of the company’s Placed Panels launch yesterday (more on that in a bit). This is part of our ongoing dialogues with companies in the emerging location analytics space.
For those unfamiliar, Placed works with app developers and publishers to allow them to get a better sense of what their users are doing in the offline world…

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A New Yellow Pages for NY Local Service Pages
Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow pages company, Local Services Pages…

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New Local Execs Added at ILM West (Dec 4-6 in LA)
Our ILM West conference, which is being held Dec.4-6 in LA, continues to build in a big way, with new speakers and sessions that reflect the dramatic changes in the Interactive Local Media marketplace (and the breadth of BIA/Kelsey research.)
We?ve recently added some very key players, including Gannett Digital Marketing CEO Vikram Sharma, who’s set to give our opening keynote; Facebook’s Dan Levy, who runs the search giant’s SMB efforts; and Google’s Todd Rowe, who runs Global SMB Channel Partners…

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