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LSA: IYP App Users More Affluent, Buy More than General Smartphone Users

As part of its Local Mobile Search study the Local Search Association included data (from comScore Q4 2012) showing that mobile users of internet yellow pages (IYP) tend to be wealthier, are more exposed to ads and spend more than typical smartphone or mobile users. This demographic pitch to some …

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Who Is Who in Local SEO

Check out who made Who is Who over at NGS Marketing. Mike Wilton Aaron Weiche Larry Sullivan Andrew Shotland Darren Shaw Will Scott Jim Rudnick Phil Rozek Yam Regev Mike Ramsey David Oremland David Mihm Matt McGee Jackson Lo Matthew Hunt Steve Hatcher Miriam Ellis Linda Buquet Mary Bowling Michael …

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Local Search Updates 11/05/2012

Notes from Seattle Interactive: Microsoft and the Multi-Device User – localonliner.com Hot trends in Web and marketing were all on display this week at Seattle Interactive, a large regional show with 190 speakers and an audience largely comprised of Northwest agencies, startups and technologists. The change in media was brilliantly …

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Small Business News 10/31/2012

EmailSuccess Helps Businesses Avoid Costly Newsletter Errors – smallbiztrends.com Email marketing is a widely used tool among all types of businesses, but these campaigns can only garner results if they appeal to consumers and don’t contain critical errors. Now, companies have options to help ensure their customers don’t receive emails …

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Search Engine Marketing Info 10/30/2012

Why Aren’t My Competitors Getting Whacked for Link Spam? – brickmarketing.com/blog Penguin was undoubtedly the Google update heard round the world and the second refresh finally rolled out on October 5th. The original update came out back in April 2012 and had a major impact on the search results with …

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Local Search Updates 10/29/2012

DudaMobile: Now with Mobile Search Ads – screenwerk.com Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business. In addition …

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Local Search Updates 10/26/2012

Moolah Media – Linking Mobile Actions to Calls and Leads – blog.kelseygroup.com I had the opportunity to speak with the CEO of San Francisco-based Moolah Media, Shawn Scheuer, about their focused approach to driving leads via mobile ads, landing pages and content. Moolah Media has pioneered a mobile ad platform …

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Small Business News 10/24/2012

Igloo Software: Cloud Collaboration That Scales With Businesses – smallbiztrends.com It’s no secret that cloud computing and mobile technology have changed the way modern workplaces operate. But with so many cloud-based collaboration tools available, businesses can have a hard time choosing the solution that works best for their company’s needs, …

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