Frank Jules, President and CEO, AT&T Advertising & Publishing presented on where AT&T is and going. Their slogan is “Search, Discover, Transact” where the he believes the “simple” search is changing and evolving. I thought it was a nice presentation, definitely learned a lot about where AT&T is and planning …Read More »
The Future of Yellow Pages- DMS'08
The first talk today at DMS’08 was The Future of Yellow Pages and Charles Laughlin shared his thoughts on the subject. He started off providing some ideas on perceptions vs realities in the Yellow Pages (see them here) field then moved into the following: A. Where are we (Yellow Pages …Read More »
You Know You Are a Yellow Pages Site If..
Last week as I was reviewing, reading, blogging about the Yellow Pages, the question struck me. What defines a web site to be a Yellow Pages site? Now I had read this post IYP Reach in the US (according to Google)which lists a good number of IYP sites but is …Read More »
Free Yellow Pages Webinar
The REAL Future of the Yellow Pages – Cutting through the hype with research is a free webinar hosted by my friend Dick Larkin on September 11, 2008 1:00-2:30 PM EST. The experts to be included in this webinar are from: – The Kelsey Group – The Yellow Pages Association …Read More »
Internet Marketing Budgets for SMBs
Just read a great post by Ian Lurie over at Conversation Marketing: 10 Rules for Setting Your Internet Marketing Budget. Ian said he was a bit grumpy when he wrote it but hey, it needs to be said! Too many small business owners have unrealistic expectations on how much it …Read More »
Yellow Pages-Internet or Paper?
The Yellow Pages, in both forms print and Internet, are excellent avenues to promote one’s business. The print Yellow Pages’ use appears to be declining but the Internet Yellow Pages (IYP) in general are growing. “IYP searches account for more than 30 percent of local commercial searches online…The number of …Read More »
Yellow Pages-Paper or Internet?
I have collected a ton of articles on my computer about the print and Internet Yellow Pages to try to figure out where things are going. Depending on what you read, you can get different pictures. The main question surrounding the print Yellow Pages has been and is, when will …Read More »
DMS'08 Coming To Altanta
Hope everyone in the US had an enjoyable Labor Day weekend. Two weeks from today, the Kelsey Group will be having their Directional Media Strategies 2008 conference in Atlanta GA and yours truly will be in attendance. I am super excited about being able to go. If you are going …Read More »
Local Business Blogging
In July I wrote The Power of Blogging where I spoke about how “powerful” blogs can be. Blogs are a great tool for individuals or businesses to use to promote. I really love my blog and it has been a wonderful tool. What is the biggest problem with a blog? …Read More »
I want my MTV…
Ok I am going to date myself…I remember when MTV started. Does anyone know what the first video that was shown (without looking it up)? Can you name any of the VJs? Well I bring up MTV today because my good friend Paul O’Brien at Zvents has shared with me …Read More »