Mobile search is the third aspect of local search. I have been meaning to write about it some time but never got around to it-other things got my attention. This is what I love about the local search field-there is something new everyday! A ton has been written on mobile …

Brian Wool wrote an article the other day, Why Local Search Is Direct Marketing’s Mirror Image. In it, he explains the differences between direct marketing and local marketing.  He provides a concise and easy to understand explaination on these types of marketing and comments on why local business have not …

Normally I comment on how local search can and will impact small businesses. Recently found this article: The Radio Industry / Local Search Disconnect which comments on  how local search is and will impact local radio advertising. I found it very interesting.

Recently, I was doing some online research and looking at a random selection of websites for some local businesses. I was surprised at what I found…well I guess I was not really surprised, maybe more disappointed because one of my theories was being validated. What I found was the #1 …

Last month, Perry Evans of Local Matters announced and launched Localguides.com. On his blog, Perry said “The site was created to “begin to lay the foundation to tackle two vexing problems in local search how to place consumer participation into the center of the experience and, how to connect search …

Today we finish up our talk with Kara Tupy Marketing Director of LocalElements. You can read the first post here.  If you are curious about using coupons, this post has a lot of good info. Q. Do you think coupon sites should be national, regional or location specific? A. There’s …