As I have been reading about online videos and small businesses, there are a lot of numbers thrown around. Undoubtedly I will hear more about and learn more about online video marketing at ILM’08 next week (can’t wait) but here are some interesting comments and numbers that I have seen already.
From Dick Larkin’s webinar: New Developments in Interactive Local Marketing (Kelsey Group) A quick preview of what will be presented next week. Two numbers stood out to me:
- projected local video sales growth from $10.9 M (2007) to 1,513 M by 2012
- 16% of smbs polled have a website video and 26% say they will be adding video over the coming 12 months
Over at the Google Blog, they post a nice article Future of Online Video.
13 hours of video are uploaded to YouTube every minute
In ten years, we believe that online video broadcasting will be the most ubiquitous and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. Even more people will have the opportunity to record and share even more video with a small group of friends or everyone around the world.
From Marketing Pilgrim: Online Video Watching Continues to Soar:
73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.
Finally, Back to Basics: A Look at Video Search and SMBs by Glenn Pingul over at Search Engine Land:
“While online video advertising platforms provide the capabilities for SMBs to automatically syndicate video ads to the major video search engines, and automatically submit them to some of the major video sharing sites like YouTube, it is ultimately up to the SMB to define who they are, how they are different
Video search offers nuances from text based search, such as the fact that it is the metadata around the video (not the video) that is indexed, so it is critical to stay clean and not include keywords that may be popular but have no relevance to the contents of the video.”
Online videos is fast growing area, it will be exciting to see where it goes!