Some Good Reading Material

Just a quick post for some good reading:

Savvy Advertisers Get Vertical For Local Results by Scott Greenberg

“At the local level, small businesses are trying to find the most efficient ways to effectively communicate with their customers…”

Local Search Growth Outpaces Overall Online Search

“A tremendous surge in the annual growth of local search far outpaced growth of overall Web search, according to a study conducted by comScore, Inc., a leading Web behavior research firm, and released today by the Yellow Pages Association….”

Should Small Business Worry about Mobile Search Marketing? by yours truly

“What I found was that the major search engines have a mobile version of their site but after that there is huge drop off in quality mobile search engines or directories. There are some out there but I had to search hard for them and I could not see many folks accessing them.  So my question is, should small business worry about mobile search?…”