One of the big things with Internet marketing, especially local search, are the terms used. I was speaking with a potential client the other day and spent a bit of time simply defining the different terms, etc associated with local search. This got me thinking; I would start a post explaining/defining the different terms and abbreviations in search engine marketing and local search.
I definitely know this is not a complete list but youÂ got to start somewhere. If you have some you want to add, shoot me an email.
- Local search: when users online search for products or services but narrow the search down to a specific location (i.e. Web Marketing Augusta GA vs Web Marketing)
Greg Sterling’s definition : Local search is a process where users seek information online, the ultimate intention of which is an offline transaction at a service or business level
- Social Media: Web sites, directories, on-line services, etc. where folks can share content, opinions, experiences, perspectives, and media themselves.
- Local Mobile Search: A new area of search which deals with the opportunities created with wireless, real-time communications and content delivery.
- Local Business Listing: This is simply a listing of your business contact information and some related material on-line.
- Local Business Profile: This contains your business contact information but also includes a lot more information about your business such as services and brands offered, reviews, on-line maps, coupons, etc.
- IYP: Internet Yellow Pages
- Hyperlocal: Local on-line communities that are built around interest in the specific location.
- LSDB: Local search databases
- Local SME: Local small medium enterprise
- SMB: Small or Medium sized Business
- B2B: Business to business
- B2C: Business to consumer
- PPC: Pay per click
- PPCall: Pay per call
- SERP: Search engine results page
- SEO: Search engine optimization
- Search Engine: Database of web sites which scan the entire Web for content and then organize the information based on certain rules.
- Directory: Database of web sites, normally categorized and edited by real people
- Vertical Diretory: A database which contains only within specific industries, businesses, topics
- Portal: A web site that functions as a point of access to information on the Web
- ROI: Return on investment
- DIFM: Do it for me
- DIY: Do it yourself
That is a pretty good start….