Local Search Marketing Terms

One of the big things with Internet marketing, especially local search, are the terms used. I was speaking with a potential client the other day and spent a bit of time simply defining the different terms, etc associated with local search.  This got me thinking; I would start a post explaining/defining the different terms and abbreviations in search engine marketing and local search.

I definitely know this is not a complete list but you got to start somewhere.  If you have some you want to add, shoot me an email.

  • Local search: when users online search for products or services but narrow the search down to a specific location (i.e. Web Marketing Augusta GA vs Web Marketing)
    Greg Sterling’s definition : Local search is a process where users seek information online, the ultimate intention of which is an offline transaction at a service or business level
  • Social Media: Web sites, directories, on-line services, etc. where folks can share content, opinions, experiences, perspectives, and media themselves.
  • Local Mobile Search:  A new area of search which deals with the opportunities created with wireless, real-time communications and content delivery.
  • Local Business Listing: This is simply a listing of your business contact information and some related material on-line.
  • Local Business Profile: This contains your business contact information but also includes a lot more information about your business such as services and brands offered, reviews, on-line maps, coupons,  etc.
  • IYP: Internet Yellow Pages
  • Hyperlocal: Local on-line communities that are built around interest in the specific location.
  • LSDB: Local search databases
  • Local SME: Local small medium enterprise
  • SMB: Small or Medium sized Business
  • B2B: Business to business
  • B2C: Business to consumer
  • PPC: Pay per click
  • PPCall: Pay per call
  • SERP: Search engine results page
  • SEO: Search engine optimization
  • Search Engine: Database of web sites which scan the entire Web for content and then organize the information based on certain rules.
  • Directory: Database of web sites, normally categorized and edited by real people
  • Vertical Diretory: A database which contains only within specific industries, businesses, topics
  • Portal: A web site that functions as a point of access to information on the Web
  • ROI: Return on investment
  • DIFM: Do it for me
  • DIY: Do it yourself

That is a pretty good start….

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One comment

  1. you gotta be an expert man