About a month or so ago, my good friend Mike Belasco of seOverflow published a series of articles on Google Analytics for Local Search. These article are jam packed with excellent info for those wanting to know more about local search and analytics.

Here are the links to those posts. Thanks Mike!

Google Analytics For Local Search Part 1 of 7: Tracking Traffic From The 10 Pack

Google Analytics For Local Search Part 2 of 7: Tracking ‘local’ Local Traffic

Google Analytics For Local Search Part 3 of 7: A Filter For Local

Google Analytics For Local Search Part 4 of 7: Tracking Outbound Links

Google Analytics For Local Search Part 5 of 7: Conversions By Location

Google Analytics For Local Search Part 6 of 7: Explore Your Geo-modified Keywords

Google Analytics For Local Search Part 7 of 7: Pimp Your Dashboard