Yes, I have been lazy! LOL. There have been tons of articles and info coming out that is almost too much. Here are some of best articles I have found:
Q: Are Local Q&A Services the Next Big Thang?
The Local Reviews Ecosystem — Threats and Opportunities Abound
A Local Search Marketing Tactic That’s One For The Books
Improving Local Search Marketing With Dynamic Content “Consumer expectations of local search engines have never been higher. Users want to see photo and video reviews of a company’s products, read what other people have to say, and even take a virtual tour of your store or restaurant before they visit.”
Ratings & Reviews: 5 Strategies for Local Businesses “For example, 55 percent of U.S. consumers trust a local business more after reading positive online reviews and 67 percent of respondents say they trust online reviews as much as word-of-mouth recommendations, according to a recent survey by BrightLocal.com.”
“Ratings and reviews also benefit local businesses because they differentiate products and services, improve search engine rankings, and drive free web traffic.”