In Case You Missed It – Week 47

Hope everyone had a great Thanksgiving. Here are some informative articles, I recommend reviewing.

5 Ways to Win More Business with Google Places by Ken Horst

  • 73% of all online activity is related to local content (Google)
  • 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
  • 66% of Americans use local search to find local businesses (comScore)

Google Places Now Requiring New “Places Profile” For Reviews by Mike Blumenthal

Google Places Odds and Ends by Mike Blumenthal

Three Important Online Trends For Local Business by Brooks McMahon
“Essentially, a small business’ best customers are becoming that company’s marketing department out of necessity, rather than choice—as a matter of survival. Loyal customers have the power to generate new business, craft a brand image, inspire loyalty and counter negative sentiment through tweeting, blogging, reviewing, following and so on.”

Just as a side note, I put these articles here as much for me as I do for you. Keeping up with what is going on with local search these days, takes a lot of work. If you ever need any help, please let me know. 🙂

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