Today we have a nice interview with Dan Vigil of San Gabriel Valley Newsgroup.
Q. Tell the readers a little about yourself and your background.
A. Most of my experience has been in advertising sales and small business development. I’ve helped start several companies here in the Southern California area over the past 20 years. I’ve also taught classes and provided seminars on small business advertising for marketing students, entrepreneurs, and small businesses at USC, UCLA , LA City College, and Los Angeles Trade Tech College. I founded and served as the CEO of Ivenue.com from 1992 to 2000, was Executive Sales Director for GoSmallBiz.com from 2000 to 2005 and I’m currently an Interactive Sales Manager for LA.com and The Los Angeles Newspaper Group .
Q. What is SanGabe.biz?
A. SanGabe.biz is an online resource center and promotional tool published by the San Gabriel Valley Newspaper Group that allows local business owners to access vital business information and connect with local customers. The website enables business owners to get their message and marketing out to an online audience easily and effectively target local customers.
Q. Why was SanGabe.biz created?
A. After visiting with many local businesses, it became clear that many of them were having challenges getting their businesses on-line. They knew they needed to be marketing themselves on-line but didn’t know where to start. SanGabe.biz. was created to provide an easy-to-use solution for local businesses to access vital business information and connect with local customers on-line. The site also allows our newspaper group to reach out and establish relationships with local businesses who may have never advertised with the newspaper before.
Q. How can this business center help small local business?
A. Using technology from ShowMeLocal.com , the business center makes it easy for business owners to put their content online with simple tools that anyone can use regardless of Internet development experience. Business owners can use SanGabe.biz to publicize coupons and promotions, put up photos, general business info, job listings, and contact information. Users of the site can also utilize blogs to keep in touch with their customers and solicit feedback directly from customers through their SanGabe.biz listing. The site also allows business owners to form networks with one another and share customer resources.
Q. Where do you see local search marketing going in the near future?
A. I see local search being powered more by local content within niche verticals in the near future. Quality local content will attract quality local consumer searches and generate higher local search ad revenue. I also think we’ll see more efficient CPA models evolve as opposed to current CPC models.
Q. Where do you see offline marketing such as yellow pages, newspapers going?
A. Offline yellow pages and newspapers may become more niche oriented. Yellow pages might become more like local guides for different sectors dining etc. Newspapers will start publishing more specialized publications for local regions and neighborhoods. Both will have heavy interaction with on-line components.
Thanks Dan for your time.
SanGabe.biz has just set up a press release over at PRWeb