The Value of Interactive Local Media - ILM 08
Kara Nortman, from IAC spoke on where things are in the local media and where they think things are moving. First off she showed what is working and what is not.
| Successful in local: organic traffic
unique distribution self-service products direct access to merchant budge lost cost burn |
Struggling in local: SEM only traffic
another local website high cost of sales, high churn dependence on others models requiring large fund raises |
Kara definitely sees that opportunities are still around and remain large. One slide of some stats showed that US spent in 2008 $116 billion.
Wrapping up her presentation with what they see coming and that is the local market needs to consolidate, two ways this will happen are distribution & monetization will likely cause/effect consolidations and that clear leaders in verticals will likely emerge.
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