Last week as I was reviewing, reading, blogging about the Yellow Pages, the question struck me. What defines a  web site to be a Yellow Pages site? Now I had read this post IYP Reach in the US (according to Google)which lists a good number of IYP sites but is …

The REAL Future of the Yellow Pages – Cutting through the hype with research is a free webinar hosted by my friend Dick Larkin on September 11, 2008 1:00-2:30 PM EST. The experts to be included in this webinar are from: – The Kelsey Group – The Yellow Pages Association …

Just read a great post by Ian Lurie over at Conversation Marketing: 10 Rules for Setting Your Internet Marketing Budget. Ian said he was a bit grumpy when he wrote it but hey, it needs to be said!  Too many small business owners have unrealistic expectations on how much it …

The Yellow Pages, in both forms print and Internet, are excellent avenues to promote one’s business. The print Yellow Pages’ use appears to be declining but the Internet Yellow Pages (IYP) in general are growing. “IYP searches account for more than 30 percent of local commercial searches online…The number of …

I have collected a ton of articles on my computer about the print and Internet Yellow Pages to try to figure out where things are going.  Depending on what you read, you can get different pictures.  The main question surrounding the print Yellow Pages has been and is, when will …

Hope everyone in the US had an enjoyable Labor Day weekend. Two weeks from today, the Kelsey Group will be having their Directional Media Strategies 2008 conference in Atlanta GA and yours truly will be in attendance. I am super excited about being able to go. If you are going …

In July I wrote The Power of Blogging where I spoke about how “powerful” blogs can be. Blogs are a great tool for individuals or businesses to use to promote. I really love my blog and it has been a wonderful tool. What is the biggest problem with a blog? …

Ok I am going to date myself…I remember when MTV started. Does anyone know what the first video that was shown (without looking it up)? Can you name any of the VJs? Well I bring up MTV today because my good friend Paul O’Brien at Zvents has shared with me …

I saw this line as part of an ad on a billboard yesterday and I thought it tied in nicely to what I was going to comment on today. Why do we do what we do?  Why create web site(s) and market them? After seeing that billboard it got me …

Today I am speaking with George Oji, Founder of Jippidy.com, small business video yellow pages. Q. What is Jippidy? A. We believe that the results produced from local searches should be user-generated results. Meaning in our view, the business owner is best positioned entity to sell a product to the …