Yearly Archives: 2007

Local Search in Poland

Today I am going to finish up my interview with Mariusz Gasiewski. Mariusz worked with the biggest yellow pages website in Poland Eniro Polska and has since moved to a new company to work with AdWords campaigns. Q. What is biggest difference in local search in US vs Poland? A. …

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Local Search Across the Way

The more I have learned about local search here in the US, the more curious I have become on how local search is in other parts of the world.  So what did I do? Fly over to Europe…I wish. No I surfed the Net for information and asked questions. Over …

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My Conclusions Have Been Confirmed

I found a nice article over at Search Matters – The Emergence of Local Search. Dan provides a consise review of the importance of local search for small business and basically repeats what I have been trying to tell clients. “One of local search marketing’s greatest benefits is its impact …

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More Local Search Studies

Just wanted to bring to your attention 2 studies that came out this month, if you need something to read. The 1st is TMP Study Finds Shoppers Research Online, Buy Locally which has some nice stats on local searches. Greg Sterling, talk about it over at Search Engine Land. “What’s …

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Engaging Your Customer on Your Local Web site

Chris Linnett has a nice post at Search Engine Land, The Future Of Rich Media On Local Sites. In this article, he goes over the pros/cons of adding various types of media on local business sites. “Yet despite the popularity of rich media elsewhere on the Internet, the use of …

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Local Search + Craigslist = Results

About 2 weeks ago Matt McGee at SmallBusinessSEM posted, The No. 1 Local Search Query is He found that in 11 cities, where he did some local search keyword analysis, Craigslist kept popping up. For example: New York new york hotels (34,349) craigslist new york (28,927) new york car insurance …

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Marketing Plan Ideas

Having a marketing plan no matter where you are doing it (either on-line or off-line) is important. You simply just can “wing it” these days.  Hopefully through my posts here, you have gotten this message. If not, I found two articles that summarize it nicely. Kevin Stirtz, wrote a nice …

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Yes I am still around

Sorry for the lack of posting this week. We went out of town for a family gathering and there was no Internet available to me. After I returned, I found a program I could to use to make my cellphone a modem for my laptop. Pretty cool, so I will …

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Local Optimization with Images

When you have a website, you want to build and optimize it to rank as well as it can in the major search engines. Everyone wants to be on the first page. Whether is it global or local search, there are many techniques a webmaster can employee to accomplish this. …

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Moving Up in the World!

The other day, I wrote about local directories here in Augusta, Ga  and in general on -line. One particular directory I mentioned was AugustaBiz. This is a local directory, created by local company that really knows what it is doing (design-wise, content-wise, marketing-wise, etc.) Well I am happy to announce, …

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