I often hear local advertisers talk about what advertising worked and what didn’t… they almost always consider the medium and rarely the message. Then I wonder… “So… 100 people typed in the category of your business, your town,and visited your site… then decided */not/* to do business with you… why …

Why Small Businesses Don’t Invest in Online Marketing by Janet Meiners was a great article at MarketingPilgram last week. Before I read the article, I took a guess on what it would say. You will have to trust me, but my answers were pretty close to those in the  article. …

Andrew Shotland has a nice post I recommend you read: The Local Business Information Cloud. This post is a summary of a talk that Gib Olander from Localeze, gave at the SMX Local Search Conference about 2 weeks ago. It is a straight forward and informative article. The “business information …

Greyboxx, a nationally based, local business directory is opening up in tons a cities through the US right now. Greyboxx sets up its listings based on references it finds on-line and then gives the business a certain rank based on its pervasion.  This is what they call its  “PreferenceScoring” system. …

Facebook, in general, has a local flavor to it. As a local business, you can tap into this as a way to promote and brand yourself.  Remember the goal is to increase your visibility to local visitors. In yesterday’s post, I introduced this idea; today I want to expand on …

Social networking is one of the 3 components to local search. Currently there are many different sites and services one can use. Facebook is one of the more popular services and one that you should take a closer look at, when discussing local search. I have only been involved with …

Franchises are a huge part of the local economy you find in any town. Can local search marketing help franchise owners? Definitely. I was speaking with a franchise owner here in Augusta and asked about his website. He told me the chain company had a main web site with a …

After reading all that I did on the conference, I spent some time pondering it all. The other website I would recommend you to read on the SMX Local Search conference is Andrew Shotland’s blog on local search optimization. Andrew was to be the official reporter for LocalBizBits but in …

I have been furiously reading everything that has been posted about this new local search conference SMX Local and Mobile Search that was held in Denver Oct1 & 2.  I am beat! From what I have seen and heard it was a very successful conference. Instead of simply repeating what …

Here are some great followup articles to various topics I have discussed here: 1. Mobile Search Marketing: The Pros And Cons Of Mobile Marketing by Paul J. Bruemmer. A nice summary of the current state of mobile search. 2. Link Building: Link Building for Local Search by Justilien Gaspard over …