Online Reviews

Posted by Larry Sullivan

Jennifer Laycock posted the other day “Don’t Overlook Reviews in Your Social Media Strategy” at Search Engine Guide. It was about a new report,  “Social Technographics” by Charlene Li at Forrester Research. I followed the link provided to the Forrester website but the report costs $279 to read so all I have is Jennifer’s comments.
The  report [...]

Social Sales

Posted by Larry Sullivan

Jeremiah Owyang, Web Strategist  posted a very informative piece on Corporate Media Strategy. Now if you run a small business, you probably will not have to deal with all that he discusses but one section I thought was relevant to us here: “Use Social Media as Sales Tools. “
He mentions that  a blog can be [...]

Trust Me

Posted by Larry Sullivan

As I was doing my daily reading, I came across this article and had to comment on it.
Trust is at the Core of the New Web Marketing by Eric Enge is a great article. The article talks about the web (particularly the marketing field) and how and why it has changed over the years…
“The problem [...]

Social Butterfly

Posted by Larry Sullivan

As I said last time, as are the “experts” saying , social marketing can be a very good marketing and networking technique for small business.  I did a bit of research this weekend and boy, there are a ton of social related sites and services out there, more than I ever knew! I am not going [...]

I’m Blogging!

Posted by Larry Sullivan

Hope everyone had a great weekend. My beloved Mets lost 2 out of 3 from the Braves (URGH)! 
I found this video a while back. Since we are covering social search/marketing, I thought it fit in well. I would not recommend becoming this guy…LOL

It is not What you know, but Who you know!

Posted by Larry Sullivan

I love to talk. Anyone who knows me, knows I am rarely at a loss for words.  Despite this, I have been rather slow getting onto the on-line social bandwagon. 
Social is one of the new phrases on-line.  Social networking, search, bookmarking, sharing videos and photos and so on, is everywhere you look on-line.  When the term [...]