Local Biz Bits -Local Search Marketing

Local Biz Bits provides relevant information, in simple terms, on local search marketing and related Internet marketing techniques for small businesses. We are also available to assist you in implementing your local search marketing campaigns.

What About the Village Idiots?

Posted by Larry Sullivan

I want to thank Stuart Livesey for this guest article. Stuart and Toni Livesey operate Copy Text Online a small web design and text business in Hervey Bay Queensland.  They also run Small Office, Home Office Information , a blog where they share their extensive experiences of the highs and lows of small business.
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Now I know that the [...]

More About Online Reviews

Posted by Larry Sullivan

Just a quick note today.
Check out this  great followup to my last post. It is by Greg Howlett at Marketing Pilgram, Four Things You Should Know About Collecting User Reviews. Greg reviews a presentation that was recently given about how online reviews have impacted sales at JC Whitney, the largest direct marketer of automotive aftermarket parts in [...]

Thoughts Regarding Online Reviews

Posted by Larry Sullivan

In a previous article, I talked about online reviews and a study that found the #1 thing folks did online monthly was reading customer ratings and reviews.  It is clear that social media, such as online reviews play a very important and influential part of today’s Web.
A recent article by Paul Jahn from LocalMN, got [...]

Social Sites

Posted by Larry Sullivan

Just a quick post today, sort of as follow up of the post from the other day about online networking.  There are two good articles, I want to refer you to:
1.  The Big Boys of Social Bookmarking - The Top 24 Sites by Chris Winfield. The title says it all.
2.  Search Marketers Seed Social Networks  from [...]

Be careful of what you say or do

Posted by Larry Sullivan

The new web with its social media is great but it also means you need to be careful of what you do.
I found this article on MSNBC.com today about MySpace and an “innocent” photo put online.
The article I really like is by Todd Mintz, Online Reputation Management Begins Offline.  It relates the story about how the [...]

On-line Marketing for Small Business

Posted by Larry Sullivan

Every small business owner understands that networking is very important, often critical to survival.  I can speak from personal experience; the off-line networking that I have done and continue to do, has produced a lot of new business, connections, and new friends.
Today I wanted to write about on-line networking.  A while back, a friend asked [...]

Online Reviews

Posted by Larry Sullivan

Jennifer Laycock posted the other day “Don’t Overlook Reviews in Your Social Media Strategy” at Search Engine Guide. It was about a new report,  “Social Technographics” by Charlene Li at Forrester Research. I followed the link provided to the Forrester website but the report costs $279 to read so all I have is Jennifer’s comments.
The  report [...]