Posted by Larry Sullivan

Local SEO with Event Promotion by Paul O’Brien is a very interesting articles talking about how local busines can use local events to promote and advertise their own business.  This is not a new concept but Zvents, now gives the local small business a way to do it on-line.
“Zvents is the local search engine for discovering [...]

Posted by Larry Sullivan

I have always been a big supporter/advocate for adding some general, related content on the small business web site. Why?…To provide keyword rich content, create another avenue into the web site and finally, to simply provide a resource to the visitor.  I definitely will work with someone who seems to want to help me and provide some information, [...]

Posted by Larry Sullivan

Let the shopping begin! As I mentionedin my last post, I made my big purchase /holiday shopping last week and am still enjoying it!  This is a big time of the year for businesses and yours need to be ready. Now, I am not one who loves to brave the huge crowds and traffic the day after [...]

Posted by Larry Sullivan

Andrew Shotland has a nice post I recommend you read: The Local Business Information Cloud. This post is a summary of a talk that Gib Olander from Localeze, gave at the SMX Local Search Conference about 2 weeks ago.
It is a straight forward and informative article. The “business information cloud” is basically the information you [...]

Posted by Larry Sullivan

Facebook, in general, has a local flavor to it. As a local business, you can tap into this as a way to promote and brand yourself.  Remember the goal is to increase your visibility to local visitors.
In yesterday’s post, I introduced this idea; today I want to expand on it. There are 3 components in [...]

Posted by Larry Sullivan

Social networking is one of the 3 components to local search. Currently there are many different sites and services one can use. Facebook is one of the more popular services and one that you should take a closer look at, when discussing local search.
I have only been involved with Facebook for a short time but [...]

Posted by Larry Sullivan

Franchises are a huge part of the local economy you find in any town. Can local search marketing help franchise owners? Definitely.
I was speaking with a franchise owner here in Augusta and asked about his website. He told me the chain company had a main web site with a location finder.  I tried to explain to him [...]