Internet Yellow Pages
Final Thoughts on DMS’08
This was my first Kelsey Group conference and I must say I was impressed. The sessions, breaks, snacks, meals were great. Not being a Yellow Pages guy, I learned a lot. It was a lot of fun finally meeting folks I have been talking with via email, Facebook, LinkedIn etc.
I walked away from the meeting, [...]
DMS’08 Day Three
Well I have returned from Atlanta and wanted to post on Day 3 of the Kelsey Conference. Instead of writing on each session, I thought I would comment on them here. I thought the talks this day were great.
1. First up was Briggs Ferguson, President-Internet, Idearc Media whose talk was Local Search- What is Holding [...]
YELP-Interview With Sonia Survanshi McFarland
Today’s sessions at DMS’08 ended with an one-on-one interview with Sonia Survanshi McFarland, Head of Business Development, YELP and Peter Krasilovsky. What follows is a quick paraphrasing of their conversation.
Q. What is YELP?
A. This is a city focused directory; which focuses on local community and local reviews. Right now, it has about 3.5 million reviews and [...]
Building Online Vertical Experiences-DMS’08
Peter Krasilovsky, Program Director for The Kelsey Group hosted a session with Tom Bates, VP & GM, Kudzu, Cox Enterprises, John Busby, VP Product, Marchex, and Joel Toledano, CEO, Krillion
Peter began the session off with some of the advantages of verticals:
1. Verticals deliver consumers more relevant content.
2. Verticals deliver advertisers more qualified consumers.
3. They broaden [...]
The “Big” Customer’s Perspective-DMS’08
In this panel discussion at DMS’08, there were a few large service business customers (Avis, Orkin, ServiceMaster) and the topic was the importance of the Yellow Pages to these businesses. Now these are not your typical small business but I want to provide a general summary of what was stated. I was not going to [...]
Search, Discover, Transact-DMS’08
Frank Jules, President and CEO, AT&T Advertising & Publishing presented on where AT&T is and going. Their slogan is “Search, Discover, Transact” where the he believes the “simple” search is changing and evolving. I thought it was a nice presentation, definitely learned a lot about where AT&T is and planning on going for the small [...]
The Future of Yellow Pages- DMS’08
The first talk today at DMS’08 was The Future of Yellow Pages and Charles Laughlin shared his thoughts on the subject. He started off providing some ideas on perceptions vs realities in the Yellow Pages (see them here) field then moved into the following:
A. Where are we (Yellow Pages Industry) today?
-print revenue declining
-belief in product [...]
