Larry

Local Search Marketing Terms

One of the big things with Internet marketing, especially local search, are the terms used. I was speaking with a potential client the other day and spent a bit of time simply defining the different terms, etc associated with local search.  This got me thinking; I would start a post …

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YellowBot (Part 2)

Today we finish our interview with Erron Silverstein, Chief Executive Officer of YellowBot. Q. Do you think it is better for a small business to add their information themselves or go through a professional service? A. The short answer is that they should do both. The human body needs oxygen, …

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Welcome YellowBot (No it is not an AutoBot)

I am always on the look out for new and additional ways to get small businesses listed locally on-line.  A few months ago, YellowBot was created.  From what I saw, it looked very interesting so I decided to do some more research.  I contacted them and Erron Silverstein, Chief Executive …

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Blog Site Updates

Hope everyone is doing well today. Just wanted to bring your attention to a couple of items. 1. To the right, you will see a new “Rate this Blog” option from Blog Catalog. If you like my blog, please take a second to rate it. 2. Also I have set …

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Local Search Across the Pond

To continue on the subject of Local Search in Europe…a while back I contacted Frank Fuchs, from Locally Type* Local Search & Maps blog to get his take on local search in Europe.  There is so much stuff, that I can’t cover it all so I will introduce the subject. …

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Local Search in Poland

Today I am going to finish up my interview with Mariusz Gasiewski. Mariusz worked with the biggest yellow pages website in Poland Eniro Polska and has since moved to a new company to work with AdWords campaigns. Q. What is biggest difference in local search in US vs Poland? A. …

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Local Search Across the Way

The more I have learned about local search here in the US, the more curious I have become on how local search is in other parts of the world.  So what did I do? Fly over to Europe…I wish. No I surfed the Net for information and asked questions. Over …

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My Conclusions Have Been Confirmed

I found a nice article over at Search Matters – The Emergence of Local Search. Dan provides a consise review of the importance of local search for small business and basically repeats what I have been trying to tell clients. “One of local search marketing’s greatest benefits is its impact …

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More Local Search Studies

Just wanted to bring to your attention 2 studies that came out this month, if you need something to read. The 1st is TMP Study Finds Shoppers Research Online, Buy Locally which has some nice stats on local searches. Greg Sterling, talk about it over at Search Engine Land. “What’s …

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Engaging Your Customer on Your Local Web site

Chris Linnett has a nice post at Search Engine Land, The Future Of Rich Media On Local Sites. In this article, he goes over the pros/cons of adding various types of media on local business sites. “Yet despite the popularity of rich media elsewhere on the Internet, the use of …

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