Larry

Mobile Search-Where Is It Going?

As things would have it, recently I have been spending quite a bit of time working/learning about mobile search….playing with my new Blackberry Storm, looking for local search apps, using Google maps which now employes the Storm’s GPS, and working on mobile SEO. I have found a few great posts …

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Can You Poynt Me In the Right Direction?

One of the reason why I upgraded to the Blackberry Storm is because I want to be able to do mobile search. As the Storm is only a few months old, the number of Storm optimized apps are few but they are growing.  Being new to Blackberry also, I am …

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Local Search In Today's Economy

Just wanted to direct everyone to a nice post by Gregg Stewart over at  Search Engine Watch, Local Search Tactics for Tough Economic Times. Gregg talks about branding but also reviews a “checklist” of his past posts. His checklist covers: Local Listing Management Internet Yellow Pages Local SEM Local SEO …

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SMBs Using Their Blogs More

Over at Merchant Circle, they posted today about how they have seen a “190% increase from last January” on the number of small businesses blogging on their network. The also stated that: a merchant who has written one blog sees an average of 30% more traffic to their website 700 …

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Local Search Saved My Butt Today

Today I had to take one of my sons to a doctor’s appointment while my wife took another son to a doctor appointment at the same time across town.  She asked, “you know where you are going?” I said “yep”  Now I sort of remembered where the office was but …

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Local Search Thoughts

It has been a while since I posted here…has been a crazy January. Have been thinking of two things recently. Why do I ( and a lot of others) do online local search?  One of the main reason that I could come up with is “laziness”. I want to use …

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Looking in at Outside.in (Part II)

Today we finish my conversation with Mark Josephson of Outside.in Q. How can a small business profit or help themselves with outside.in? A. We can geotarget an ad campaign to a specific place, address, intersection or latitude/longitude.  We can create a simple fixed campaign for an advertiser looking to reach …

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Looking in at Outside.in (Part I)

Last November at ILM 08, I got to hear Mark Josephson of Outside.in speak on one of the panels about hyperlocal. After the conference I caught up with Mark and quizzed him on a number of things and below is our conversation. I want to thank Mark for his time …

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Social Media – Getting Local & Getting Real

For a good article on social marketing and networking, head over to Tim Tracey’s website and read : Social Media – Getting Local & Getting Real. While social media is widely used on the national level, few local, small-to-medium sized businesses (SMBs) have added it to their marketing mix. Can …

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