I recently had the opportunity to speak with Bruce Burke, CMO of M-ize. That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories and expertise so that reviews and posts are more relevant to what a consumer is seeking, and offering more targeted leads for businesses that interact on the social and mobile platform. According to m-ize“The mission of the company is to bring smarter consumers all together to connect to products, community, advice and customer support.”

For consumers, they can use the company’s new app, My Products, to track products they own, read reviews on products they are considering buying, create wish lists, and locate deals in their area. The value in the My Products app is that it allows consumers to learn in more detail about the products they desire from their social….