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Search Engine Marketing Info 10/02/2012

Learn from the Link Building Master

– searchengineguide.com

by Robert CloughAlthough we don’t typically direct you to interviews, this is a case where an exception is warranted. Search Engine Guide contributing writer Nick Stamoulis of Brick Marketing has posted his Interview with Eric Ward on his site and you should take the time to read it.The interview starts with talk about Eric’s early years and how he got started…

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Bought Leads Are Not Leads: Why Buying a List is Never A Good IdeaThis post comes from our Inbound Marketing Channel sponsor, HubSpot. Please visit them to learn more about their revolutionary marketing automation SaS offering.
I was recently asked my opinion on when a company should buy a list of names. My response was this: buying a list is never a good idea. Buying a list of names to cold call or email isn’t the same thing as creating leads…

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B2B Marketing Innovation: The Truth About Influence in B2B Marketing from Master Strategist Paul GillinThe final interview in our series on B2B Marketing Innovation comes from Paul Gillin, a veteran journalist, author and strategist. He’s the author of several books on new media including, Social Marketing to the Business Customer, with Eric Schwartzman.  Paul is giving a sold out workshop and an interactive presentation on influence…

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How Can You Make SEO Affordable?

– brickmarketing.com/blog

Many small business owners cannot afford to hire a full service SEO firm to create, execute and manage their SEO campaign. As a small business owner myself, I understand how budgets work and the need to account for every penny. However, SEO is too important and too integral to your business’s long term online success […

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B2B Marketing Innovation: What B2B Marketers Can Learn From Cartoons with Tom FishburneCustomer preferences for information discovery, consumption and engagement have evolved in a way that requires marketers to adapt. In particular, B2B marketers have had to find new and innovative ways to communicate with customers over long sales cycles filled with digital distractions from smartphones, tablets, computers and other connected devices…

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Search Engine Marketing Info 10/09/2012

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