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Localeze and Locationary Bridge Sharing of Local Search Business Listings Between Search Engines, Social Networks and Mobile Apps
From the press release:
Strategic Partnership Provides Seamless Real-Time Exchange of Valuable Online Name, Address and Phone Number Detail for Local Search Companies
Sterling, Va. (April 3, 2012) – Localeze, a Neustar service and a trusted business listings identity management provider for local search, and Locationary, a local data management company, today announced they have joined forces to simplify the exchange of local business listings. Localeze’s use of Locationary’s “Saturn”, a new cloud-based data management and exchange platform, will streamline the sharing of Name, Address and Phone Number (NAP) detail and enhanced business information for local search engines and businesses.
Managing online local search business listings from hundreds of sources is a huge challenge for local search platforms. Reducing this burden, the Localeze and Locationary partnership will match and cleanse online local search business listings for data feeds in real-time. This directly benefits search engines, publishers, directories, mobile apps, businesses and end-users.
“Our mission is to deliver the most accurate and authoritative online local search business listings and by working with Locationary, we will be able to immediately reconcile data for our business customers, meeting the demands of our local search platform partners,” said Jeff Beard, president Localeze. “This partnership marks a dynamic local search sharing ecosystem in which the business-verified NAP is the critical foundation.”
Localeze’s authorized partners will be able to more efficiently share and leverage their own unique content – ratings, reviews, daily deals and other offers with Saturn. Additionally, exchanged data will help local search platforms build robust profiles to enhance their users’ search experience. Local search partners will be able to more seamlessly execute monetization strategies because of the standardized local business NAP, provided by Localeze.
“We’re excited to be working with Localeze to bring Saturn to their huge list of leading publishers and platforms,” said Grant Ritchie, CEO of Locationary. “Enabling our mutual customers to leverage and share Localeze’s trusted data will push the market toward real-time local business information.”
Localeze’s partner network has direct, contracted relationships with Localeze for organic business listing feeds, ensuring data consistency and accuracy across all partner sites.
About Localeze
Localeze is a trusted business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The service provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the trusted provider of enhanced online local business listings in the local search industry. Localeze is a Neustar Service headquartered in Sterling, Va. For more information visit www.localeze.com.
About Locationary
Locationary is the leader in federated data management and the online distribution of local business information globally with its secure, cloud-based Saturn platform. The primary focus is on improving the quality and timeliness of local business information updates for mobile and web published content, search, daily deals and navigation apps. Locationary’s mission is to help companies realize the full potential of local search, advertising and commerce. Locationary is a privately-held, venture-backed company with offices in Toronto, Canada and Palo Alto, California. For more information visit www.locationary.com or follow at @locationary on Twitter & Facebook.
