In Case You Missed It – Week 42
Here are a few good local search related articles, I wanted to share with you. Hope everyone is dong well
As we head into fall, let’s catch up on the latest trends and developments in local search space – and what you should consider as you start to build out your business’s advertising strategy for 2012.
- Take Charge Of Social Media
- Prep For Big Mobile Changes
- Widen Online Exposure
Most of all, keep in mind that the definition of local content is that it is something that should be of use and interest to your local community. The fact that you live and work in your town is your greatest asset. Becoming aware of the needs, wishes, hopes and concerns of your neighbors will guide you towards the types of content that will be of most value to them. A winning combination includes community involvement + communication with your current customers + keyword research.
…the tactics that score highly year-in and year-out in the “Local Search Ranking Factors” aren’t actually being used by a lot of marketers.