Analytics for Local Search

My good buddy, Mike Belasco, founder and director of search marketing of seOverflow,  recently gave a presentation at SMX Advanced London 2010 on analytics and local search.

Mike has been in the local search arena for some time, so when he talks, people should listen. LOL I found his presentation well done and should be easy to follow. If you have read Mike previous articles online, some of this info should be familiar. Enjoy