This is something I have been wanting to comment on for a while. I really like WordPress- its ease of setup, cool widgets, tons of templates available, and the amazing amount of SEO components you can employ with it, make it a no brainer for small business.
If you are a small business and want to “run” your own website, I would recommend using wordpress. When I discuss this with clients, I get a lot of curious looks. WordPress is simply a content management system (CMS). Now there are many options out there for CMS, so if WordPress is not your cup of tea, take a look at some of the other options.
The idea of using WordPress for a small business site is nothing new. A few other articles on the subject are:
Don Campbell’s Why Use WordPress to Power Your Small Business Website and then a case study he report on.
Tim Conley’s 11 Reasons To Use WordPress For Your Business Website and his video tutorial.
If you read these articles, you should come away with the notion that using WordPress can help you control your website more and help with your local search marketing. Bottom line.
I have used wordpress to build a number of sites for local small business, with good results. The main reason I have used it is so that. the small business owner can control his content. Using a CMS, definitely allows a small business owner with little web experience the ability to add, edit, delete information quickly and easily.
Another aspect that I like about using wordpress, it allows the visitor to leave a comment, question, rave, etc for the small business. Interacting with your visitors/customers/clients is a very important component in doing business here in 2009 and beyond.
The SEO aspect of wordpress is great. There are so many components that one can employ to help the site with search engine visibility, geotargeting, keywords, you name it.
A word of caution, do not think that if you build/use wordpress for your site, it will magically appear #1 in Google. You need to make sure you set it up and use it properly! I can get you started off on the right foot but it is your responsiblity to follow up but adding content, responding to comments, questions, adding links etc. It take a little bit of time but as I always say, time spent marketing online is well worth it!