Today I decided to take a break – we have a guest author, Ben Johnson of Logoinn. They provide custom logo design services and are based in the UK.  As a side note, if anyone else is interested in being a guest blogger here at LocalBizBits, just let me know.

Ben was also kind enough to provide all readers a 15% discount on any service ordered at Logoinn.com.  All you need to do is enter this code MKT-01 while placing an order in promotion code section.  Thanks Ben for your post today.

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During these challenging economic times it is vital that you think outside of the box if you want your business to survive, let alone thrive.  You will need to come up with creative and high-impact solutions in order to keep your business ahead of the pack.

In this regard, you might want to consider the benefits that can be realized through the re-branding process.  Through this article you are provided some basic and essential information about re-branding, re-designing your firm logo and breathing new life into your business.

Re-branding:  An Overview
If you have a product or service that appears to have stalled on the market, that consumers no longer seem interested in purchasing no matter how much money you are spending on advertising and promotion, the time may have arrived for you to consider re-branding that product or service.

At its heart, re-branding can best be described as a strategy that is designed to reposition a product or service “ or the entire business itself “ to distance itself from an association with its previous brand identity.  Additionally, re-branding sometimes is used to move a product up-market “ in a direction that will make it more appealing to consumers who have more money to spend.  This type of up-market re-branding is becoming particularly useful during these challenging and difficult economic times.

In many instances (indeed, in nearly every case) the re-branding process is undertaken with a radical alteration of the business’s logo, image, brand name, advertising themes and overall marketing strategy.  In the end re-branding is not so much a company or product face lift but entire, comprehensive overhaul.

Re-branding:  An Affordable Marketing Solution
Through the re-branding process you will be able to better focus the money that you have available in your budget for marketing and promotion.  The fact is that changing the design of logos and making other types of essential and yet not complex changes can effect a transformation of a business or product without the expenditure of significant amounts of money.

Marketing budgets are very tight in this day and age.  Therefore, the only prudent course a business really can take to alter its market position is to take the course of re-branding.

The Importance of Logo Design in the Re-Branding Processing
When all is said and done, the logo associated with a business enterprise really is the heart and soul of the identity of that venture.  The brand and the logo in some very significant and definitive ways are connected.

Therefore, if you are intended on undertaking a re-branding process, you definitely will have to focus a great deal of your attention on ensuring that the new logo will meet your ultimate goals and objectives.

Towards this end you need to understand that not any old logo designer will do.  Rather, you will need to engage the professional services of a logo design firm that has specific experience on business or product re-branding.  You must have a designer that understands how to get from Point A to Point B in the re-branding process.  Obviously, you do not want to engage the services of a logo designer that lacks this specific depth of experience.  If you did make that mistake, you may end up unsuccessfully re-branding your project in such a manner that your market share will nose dive and you will end up in an irreversible free fall.

Conclusion
Understanding the challenging economic climate in which you are running your business, the time really may have come for you to take a close look at initiating a re-branding process.  As has been enumerated in this article, you definitely need to make sure that you have a logo design pro who understands re-branding on your team in order to ensure maximum results.

When all is said and done, through an appropriately facilitated re-branding process (with a talented logo designer on board) you will be able to reposition your business in such a manner so that you will be able to maximize revenues and profits not only in the immediate but in the long term future as well.