Comments on: What is Your Online Visibility? http://www.localbizbits.com/2009/03/31/what-is-your-online-visibility/ Local Search Marketing Information and Resources Wed, 11 Jan 2012 00:21:43 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Vince Runza http://www.localbizbits.com/2009/03/31/what-is-your-online-visibility/comment-page-1/#comment-307 Vince Runza Thu, 02 Apr 2009 20:44:44 +0000 http://www.localbizbits.com/?p=374#comment-307 I have a term for those businesses that are invisible online -- they're in Google's Witness Protection Program. No matter how hard you search for them, they are safely anonymous. :( Since I work both as a local business consultant and as a consultant to other Direct Response Internet Marketers around the world, I'm faced with helping all kinds of businesses improve their online visibility. I just never called it that before! The differentiation between how visible you are and what, precisely, your visibility is, is excellent. Just because you may be "findable" in the search engines doesn't mean an automatic increase in revenue. There are several local businesses in my area that ranked highly for what causes them the most aggravation (freebie seekers, calls for services or merchandise they don't carry, etc.). An adjustment to their website (on-page and off-page SEO) cured their problems in less than a month. Frankly, many (if not most) local businesses cannot afford what I can really do for them: create total search engine domination. Along with optimizing their own website (or not, in some cases), I can create a veritable Pyramid of Backlinks that crushes their competition and grinds them into the dirt of the SERP's (Search Engine Results Pages). This is not hard to do in many niches, where the only competition is Yellow Pages site, business directories and the like. A simple blog post (by me) can often grab and hold the #1 spot, simply because the blog is geo-located and has decent SEO value. Additional backlinks from select social networking sites (Hub Pages, Squidoo lenses, Slideshare.com presentations and others), blogs, YouTube videos, social bookmarking services (Digg, MyBlogLog, Technorati, among others), and an authoritative article at EzineArticles.com (where I am a Platinum Expert Author) creates a slew of powerful, search-dominating backlinks that is hard to compete against. The key is to pick keywords that actually benefit the business. There's no sense in having a commanding Web presence for the things that cause a business the most aggravation and least revenue! A careful review of a company's business plan, most profitable products or services, any underused capacity, current source of new customers and how the business keeps in touch with clients/customers that actually spend money is vital. Leave out that analysis, and your business owner may wish he or she was back in Google's Witness Protection Program! Regards, Vince Runza I have a term for those businesses that are invisible online — they’re in Google’s Witness Protection Program. No matter how hard you search for them, they are safely anonymous. :(

Since I work both as a local business consultant and as a consultant to other Direct Response Internet Marketers around the world, I’m faced with helping all kinds of businesses improve their online visibility. I just never called it that before!

The differentiation between how visible you are and what, precisely, your visibility is, is excellent. Just because you may be “findable” in the search engines doesn’t mean an automatic increase in revenue.

There are several local businesses in my area that ranked highly for what causes them the most aggravation (freebie seekers, calls for services or merchandise they don’t carry, etc.). An adjustment to their website (on-page and off-page SEO) cured their problems in less than a month.

Frankly, many (if not most) local businesses cannot afford what I can really do for them: create total search engine domination. Along with optimizing their own website (or not, in some cases), I can create a veritable Pyramid of Backlinks that crushes their competition and grinds them into the dirt of the SERP’s (Search Engine Results Pages).

This is not hard to do in many niches, where the only competition is Yellow Pages site, business directories and the like. A simple blog post (by me) can often grab and hold the #1 spot, simply because the blog is geo-located and has decent SEO value.

Additional backlinks from select social networking sites (Hub Pages, Squidoo lenses, Slideshare.com presentations and others), blogs, YouTube videos, social bookmarking services (Digg, MyBlogLog, Technorati, among others), and an authoritative article at EzineArticles.com (where I am a Platinum Expert Author) creates a slew of powerful, search-dominating backlinks that is hard to compete against.

The key is to pick keywords that actually benefit the business. There’s no sense in having a commanding Web presence for the things that cause a business the most aggravation and least revenue!

A careful review of a company’s business plan, most profitable products or services, any underused capacity, current source of new customers and how the business keeps in touch with clients/customers that actually spend money is vital. Leave out that analysis, and your business owner may wish he or she was back in Google’s Witness Protection Program!

Regards,
Vince Runza

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