Archive for March, 2009
What is Your Online Visibility?
I have been using the term online visibility for quite some time. I decided to use this term because I thought it represented what SEM is trying to do, which is increase a business’s online presence . Also I thought it was a good “non-technical” term that small business owners could understand. Hanan Lifshitz of [...]
Some Good Reading Material
Just a quick post for some good reading: Savvy Advertisers Get Vertical For Local Results by Scott Greenberg “At the local level, small businesses are trying to find the most efficient ways to effectively communicate with their customers…” Local Search Growth Outpaces Overall Online Search “A tremendous surge in the annual growth of local search [...]
How Do You Sell Local Search Marketing
Over the weekend, I took our dog to vet. As I sat and waited, I asked myself “how do you sell local search marketing to successful smbs in small markets?“ Before coming to the vet, I did a quick search to check his hours (since it was Saturday). Could not find anything online for him [...]
What is a Searchmercial?
I recently heard about Searchmercials and was curious so I connected with Stephen Condon, VP of Sales & Marketing at PixelFish. A searchmercial is new industry jargon for “a video commercial designed specifically for online search and directories…the purpose of the searchmercial is to appeal to the active shopper by providing the information they seek [...]
LocalBiz Update
Yes I am still around. Sorry for not posting as much but like everyone else been busy. Overall it seems like folks are blogging less and working more, so I do not feel as bad. Now folks are definitley Twittering more… I definitely plan to get back here and get on a more regular schedule, [...]
Play Ball!
Yes it is that time of year again. Taking a small break from work to get the fantasy baseball league up and running again. SEM09 is getting ready to start. Last year Gib Olander squeaked out a win over Ben Saren. Gib indicated to me that he will be defending his title. We had a [...]
