Over at Merchant Circle, they posted today about how they have seen a “190% increase from last January” on the number of small businesses blogging on their network. The also stated that:
- a merchant who has written one blog sees an average of 30% more traffic to their website
- 700 topics posted in the forums (where business owners trade tips) each week 600% increase from last year
- 15,000 coupons built a month
- 30,000 local business pictures uploaded each month
I am not surprised that small business owners are blogging more-it only cost time and is an easy way to engage their customer/visitor base. Social marketing is very important for the small business owner. Also by blogging you can easily increase your search engine presence.
(Thanks Kevin for the heads up.)