Archive for January, 2009
Looking in at Outside.in (Part II)
Today we finish my conversation with Mark Josephson of Outside.in Q. How can a small business profit or help themselves with outside.in? A. We can geotarget an ad campaign to a specific place, address, intersection or latitude/longitude. We can create a simple fixed campaign for an advertiser looking to reach customers within a very defined [...]
Looking in at Outside.in (Part I)
Last November at ILM 08, I got to hear Mark Josephson of Outside.in speak on one of the panels about hyperlocal. After the conference I caught up with Mark and quizzed him on a number of things and below is our conversation. I want to thank Mark for his time and apologize for taking so [...]
Social Media – Getting Local & Getting Real
For a good article on social marketing and networking, head over to Tim Tracey’s website and read : Social Media – Getting Local & Getting Real. While social media is widely used on the national level, few local, small-to-medium sized businesses (SMBs) have added it to their marketing mix. Can social media become an effective [...]
Ok Small Business-More Input
Last time, I gave you my two cents, now to hear what my colleagues say. (So if you do not listen to me, listen to them!) I contacted a good number of folks and asked each of them, “What is the #1 aspect of this area of online marketing that a small business needs to [...]
Ok Small Business Back to Work
It is a new year, the holidays are over, kids are back in school and it is time to get moving again. 2009 can be the year that your small business really breaks through online. Over the holidays I ask a number of associates for their thoughts on what small business should do in 2009. [...]
