Just read a great post by Ian Lurie over at Conversation Marketing: 10 Rules for Setting Your Internet Marketing Budget. Ian said he was a bit grumpy when he wrote it but hey, it needs to be said! Too many small business owners have unrealistic expectations on how much it costs to create and promote a professional web site.
I have talked about this before: Monthly Spending by Small Business and Small Business Wake Up I really enjoy helping small business owners but I have to agree with Ian I do get tired at times of folks questioning fees. The take away message, as always it takes money to make money. Ok I am getting off my soapbox..back to work. 🙂
A quick update (9/8/08): found a nice post at Greg Sterlings website today on SMB Ad Spending Data, check it out.