Comments on: Yellow Pages-Paper or Internet? http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/ Local Search Marketing Information and Resources Mon, 09 Aug 2010 18:45:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: George http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/comment-page-1/#comment-212 George Sun, 07 Sep 2008 16:56:18 +0000 http://www.localbizbits.com/?p=181#comment-212 I think the paper back yellow pages still have some value simply because people are still adapting to the internet. Additionally, IYP aren't thorough and still gappy is some ways but in the next 2-5 yrs I think video yellow pages will be done! The internet just has way too much potention. http://www.jippidy.com/KOneFitness I think the paper back yellow pages still have some value simply because people are still adapting to the internet. Additionally, IYP aren’t thorough and still gappy is some ways but in the next 2-5 yrs I think video yellow pages will be done! The internet just has way too much potention.

http://www.jippidy.com/KOneFitness

]]> By: Larry Sullivan http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/comment-page-1/#comment-211 Larry Sullivan Fri, 05 Sep 2008 03:05:40 +0000 http://www.localbizbits.com/?p=181#comment-211 Thanks for stopping by Stephanie. I am working on part two of this post and have seen the positive comments :) I also agree with you that it is not an either or situation..reaching buyers is the key. Thanks for stopping by Stephanie.
I am working on part two of this post and have seen the positive comments :)
I also agree with you that it is not an either or situation..reaching buyers is the key.

]]> By: Larry Sullivan http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/comment-page-1/#comment-210 Larry Sullivan Fri, 05 Sep 2008 02:59:53 +0000 http://www.localbizbits.com/?p=181#comment-210 Teresha: I agree with you on the point that the print YP outshines the IYP-I have seen that. Nice point about where smb could start via the free sites. Teresha:
I agree with you on the point that the print YP outshines the IYP-I have seen that.

Nice point about where smb could start via the free sites.

]]> By: SHobbs http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/comment-page-1/#comment-209 SHobbs Thu, 04 Sep 2008 14:55:00 +0000 http://www.localbizbits.com/?p=181#comment-209 I encourage you to read beyond the headlines on the Borrell's piece, as they had a lot of positive comments about the Yellow Pages industry,, particularly in the area of search. Print and online, it's really not an either or situation. Small businesses need to reach buyers, not browsers. But the formula for success differs from business to business. Some advertisers are savvy users of the Internet, some don't want to manage a site. It's the individual touch that will make the difference and the Yellow Pages sales force can offer that. I encourage you to read beyond the headlines on the Borrell’s piece, as they had a lot of positive comments about the Yellow Pages industry,, particularly in the area of search. Print and online, it’s really not an either or situation. Small businesses need to reach buyers, not browsers. But the formula for success differs from business to business. Some advertisers are savvy users of the Internet, some don’t want to manage a site. It’s the individual touch that will make the difference and the Yellow Pages sales force can offer that.

]]> By: Teresha http://www.localbizbits.com/2008/09/03/yellow-pages-paper-or-internet/comment-page-1/#comment-208 Teresha Thu, 04 Sep 2008 06:08:22 +0000 http://www.localbizbits.com/?p=181#comment-208 Hi Larry, Although, for the most part, I would agree with your assessment and the advice you are giving your clients I also think that there are a few locations and services where the printed books still outshine IYP's. Obviously this will be seen as an odd opinion for the representative of Bizwiki to have :-) but there are still service/location combinations that benefit more from printed telephone directories simply because their customers use them more than they use the internet. Granted, the landscape will continue to change in favour of online yellow pages and so I would agree that businesses should at least start making the move towards IYP. A good place to start is with the free to list sites like Yelp, Google Local and of course our own Bizwiki (currently only UK). Starting with the free to list directories eases the transition and allows small businesses that are very locally focused to get an idea of whether or not it's worth going further without having to outlay much more than some time to register. Hi Larry,

Although, for the most part, I would agree with your assessment and the advice you are giving your clients I also think that there are a few locations and services where the printed books still outshine IYP’s. Obviously this will be seen as an odd opinion for the representative of Bizwiki to have :-) but there are still service/location combinations that benefit more from printed telephone directories simply because their customers use them more than they use the internet.

Granted, the landscape will continue to change in favour of online yellow pages and so I would agree that businesses should at least start making the move towards IYP. A good place to start is with the free to list sites like Yelp, Google Local and of course our own Bizwiki (currently only UK). Starting with the free to list directories eases the transition and allows small businesses that are very locally focused to get an idea of whether or not it’s worth going further without having to outlay much more than some time to register.

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