3. Email. Response varies. For instance, if the coupon worked in the past, chances that business owner will keep the listing updated are pretty high. The more activity profile has (coupons, comments, reviews and etc.) the more responsive owner is.

2. Cool – do you guys offer paid services to the businesses?

3. Phone or email? Just curious what the response rate is to both/either

I absolutely agree that it is very easy to claim automatically populated businesses but to go through registration process, fill out all of the required information and comply with term of use…you have to be a real fan of that business to do this. That is why we’ve decided not to overload site with “dead” business listings. Our goal is not to become another local business directory but rather the place for owners to showcase their businesses and use our tools to promote and deliver business content to the places where their customers are, such as search engines, local classifieds, local oriented sites and social networks. Customers come by referral to learn about what business has to offer because they saw business content somewhere else online. We periodically contact and alert our clients if their content is about to expire, suggesting them to keep current information up to date.

1. How do they make sure they have the right business owner? Part of MC’s flaw is that they let anyone claim (and easily so)

2. With roughly 5500 business listed, what incentive do people have to visit the site?

3. How do they ensure business owners keep the data up to date? How do they make sure a business is still in business even?