Why Small Businesses Don’t Invest in Online Marketing by Janet Meiners was a great article at MarketingPilgram last week. Before I read the article, I took a guess on what it would say. You will have to trust me, but my answers were pretty close to those in the article.
Janet says education is the key to getting small businesses moving. Hey that is what this blog is about! Local search marketing is all about getting listed and optimized for your neck of the woods. Please if you have questions, let me know and I will address them here.
Small Business Guide to Optimizing Universal Search, by Lee Odden is another great article for those who want to learn more about the search engines. Lee defines what universal search is and how it works on a number of search engines.
He goes through the various aspects or angles small business can use to promote themselves and increase their visibility. Lee wraps up his article:
“The Work Will Never End But the Benefits Are Long Term
As long as there are search engines, there will be some kind of optimization for improving search engine visibility. What small business marketers need to consider are all the digital assets they have to work with and enable content creation, optimization and promotion processes to give both search engines and customers the information they’re looking for in the formats they’ll respond to.”
Yes there is some work involved small business owner, but it is worth it. If you need help, contact a professional but it is important that you do something! You can’t win if you are not in the game…Ok I am off of my soapbox now 🙂