Stoney says branding does not need to cost a lot and small businesses can and should do some branding. It might take a little bit of planning but it can be very productive for the small business.
“I’m fully convinced that there isn’t a company in the world, regardless of size, that shouldn’t be working on branding itself in some way or another. Branding for your web site or company name is usually the easiest thing to do as most web sites inherently come to the top of the results for those types of searches…”
Overall a good set of articles.