More Local Search Studies
Just wanted to bring to your attention 2 studies that came out this month, if you need something to read.
The 1st is TMP Study Finds Shoppers Research Online, Buy Locally which has some nice stats on local searches. Greg Sterling, talk about it over at Search Engine Land. “What’s now been repeatedly documented, however, is the fact that the overwhelming majority of transactions (goods or services) happen locally, but the Internet plays an increasing role in consumer decision making”
The 2nd is Yahoo’s ROBO Study again Greg Sterline reviewed it at Search Engine Land. This study reviewed online advertising and consumer retail purchase behaviors. “Consumers exposed to online retail marketing campaigns were more engaged and spent more dollars in physical stores than otherwise”
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[...] to show the power of on-line marketing. I have written about this a couple of times on my blog LocalBizBits.Yes numbers are good, but it isn’t until you experience it yourself or know someone who has, [...]