Building Small Business Websites for Today (Part 2)

Posted by Larry Sullivan

June 27, 2007

Yesterday I spoke about your website and used Stoney’s ebook as a resource you can pick up to get all the specifics. To summarize though-your website needs to be built to succeed. You need to plan or deal with such things as:

domain name
content
types of pages to have (about us, faq, etc)
site navigation
keyword selection
and more….

Once the site is properly built then you need to promote it. Now I am not going to into great detail here because this whole blog is about promotion. Hopefully though, you can see that there are many different ways of promoting your website. Also too I hope it is becoming clear that you will need to employ numerous marketing tactics to increase your online visibility. The promotions you choose to use should be use to fulfill your online goals.

Some promotions techniques are:

pay per click
pay per call
local search
social media-blogging, reviews
mobile search
link building
article writing
banner ads
online videos
search engine and directory submissions

On Friday, I am going to wrap up this group of articles and focus on link building.

Web Design

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