More About Online Reviews
Just a quick note today.
Check out this great followup to my last post. It is by Greg Howlett at Marketing Pilgram, Four Things You Should Know About Collecting User Reviews. Greg reviews a presentation that was recently given about how online reviews have impacted sales at JC Whitney, the largest direct marketer of automotive aftermarket parts in the world. I won’t steal Greg’s thunder, so head over a take a peak.
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