Brian Wool wrote an article the other day, Why Local Search Is Direct Marketing’s Mirror Image. In it, he explains the differences between direct marketing and local marketing.  He provides a concise and easy to understand explaination on these types of marketing and comments on why local business have not taken advantage of local search.

“Consumers do their part by being proactive and performing local searches. Every quarter, the count of local search queries continues its ascent. But so far, most merchants aren’t doing their part. They aren’t giving consumers the information they need to make decisions.”

Take the plunge, get your local business information on-line and take advantage of the growing field of local search.